Campaign Lift Lab
A fictional beauty retailer spends ₹60,000 on a test. Treatment has 20,000 assigned users, holdout has 10,000, and each incremental purchase contributes ₹250.
A fictional beauty retailer spends ₹60,000 on a test. Treatment has 20,000 assigned users, holdout has 10,000, and each incremental purchase contributes ₹250.